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Get Ready: TAMAGAWA CYCLE FESTA – July 5–6!

TAMAGAWA CYCLE FESTA – Coming July 5–6!

On July 5 (Sat) and 6 (Sun), the TAMAGAWA CYCLE FESTA will take place at the Arena Hall on the 1st floor of Tamagawa Takashimaya’s West Building.

Eroica Japan will be there to showcase the rich culture of vintage bicycles.

From iconic vintage bikes and master frame builders to select components, apparel, and art—an elite lineup of exhibitors will gather to celebrate cycling heritage.

Immerse yourself in the world of Eroica Japan and enjoy connecting with fellow cyclists, discovering rare finds, and indulging in your passion for the ride.

In a special collaboration, the event will also feature the cycling culture of Ibaraki Prefecture—highlighting the famous Tsukuba Kasumigaura Rinrin Road and other scenic cycling tourism routes.

Exhibitors:
NAKASHIMA CYCLE FACTORY / CORSACORSA / Cycle Spot / CAMBIO Koubou / Hayama Jitensha Ichiba / otto Polpo / KUWAHARA BIKE WORKS / CHERUBIM / BESV JAPAN / STEM DESIGN / DECOJA / ONO WHEEL / Azuma Kobo (Art) / Hiroshi Kobayashi (Art) / Ibaraki Prefecture Road Maintenance Division / Tsuchiura City Planning Division

Venue: Arena Hall, 1F West Building, Tamagawa Takashimaya

Address: 3-17-1 Tamagawa, Setagaya-ku, Tokyo 158-0094 (Takashimaya S.C. West Building 1F)

Contact: Eroica Japan Official LINE

PHONE: 81369147070
Date & Time:　Saturday, July 5, 2025 – 10:00 to 18:00　Sunday, July 6, 2025 – 10:00 to 17:00

L'eroica - The Road Where the Hero Finds Glory

In 1997,L’Eroica was born in the Tuscan hills of Italy.

Throughout the 1950s and beyond, industrialization spread across the country, and by the 1990s, the small village of Gaiole in Chianti had grown weary. Rural life had faded, depopulation advanced, and the rich pastoral scenery of Tuscany was on the verge of vanishing.

Giancarlo Brocci, a sports journalist and the founder of L’Eroica, felt deep sorrow watching his hometown change. He knew something had to be done. Searching for a way to preserve what remained, he imagined a cycling event—one that would travel the ancient white gravel roads, the strade bianche, on vintage bicycles from a bygone era.

Riders would sweat, ride through dust and mud, and conquer difficult terrain. Under open skies and surrounded by the vast fields of Tuscany, they would reconnect with the traditions, culture, and spirit preserved by those before them.

“The beauty of fatigue and the thrill of conquest.”

This was the idea: to embrace hardship, to find joy in the struggle, and to honor the heroic spirit of cycling’s golden age.

From humble beginnings, L’Eroica has grown into a global movement. But the road still begins in Gaiole.

A road where every rider, with grit and heart, can become a hero.

Eroica Japan

・Address: 2-14-10 Gohongi, Meguro-ku, Tokyo 153-0053 (Map)
・Business Hours: 10:00–18:00 (Closed on Mondays and Tuesdays)
・Phone: 03-6914-7070
・Email: [email protected]

・LINE
・WhatsApp
・Linktree

You can also check out our official routes and latest updates through our Linktree, as well as on our Instagram and Facebook.

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